Monday, 27 February 2017

Walk the Talk and Translate Ideas into Action

Media clutter has provided us with plethora of channels to communicate, and be it individuals, institutions, we all are sending out messages, hoping to play mind games.  Coach-Manager-Psychologist-Motivator-Doctor-Support Staff maybe the unsung heroes behind a team, but finally it is the players and the temperament that matters. 

The flavour of a game and the roles played by GoalKeepers; Defenders; Midfielders and Forwards depends. There are times when the midfielders and forwards assist the defenders, when your Brand is under attack; and some times, the defenders and mid fielders get into attack mode supporting the forwards, when the organization is able to satisfy or exceed customer satisfaction. 

Marketing (RESULTS) is about everything that an organization does or says, focusing on communicating to others what you are about, and using their response to that message to evolve what you are and what you do.  

This involves multiple COMMUNICATION (MEANS) episodes, enacted through many different individuals, and medium.  Actions and words are both important.  

The challenge is in translating the many marketing messages into conversa­tional points of view, so that people better un­derstand the company’s business perspectives.   This needs you to get back to the drawing board, and sculpt your strategy for the game.

What’s your formation?  5-2-3 or 5-3-2 or 4-4-2 or 4-3-3 or 4-2-4 or 3-3-3-1! You or your competition, there’s 11 and whatever you choose, you think you have effectively communicated, but are you being heard (RESULT), and getting the desired action from your Target Audience.


Before you run for the ball, remember you have to Walk the Talk!

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